Data

Dentsu research reveals millennial sh...

With the festive shopping season now upon us, research from Dentsu uncovers key differences in th...

Dentsu Unveils 2024 Report: Global Ad...

 Dentsu‘s latest Global Ad Spend Forecasts reveal a projected 6.8% growth in global adverti...

E-commerce on the top: More than half...

More than half (57%) of marketers in the consumer packaged goods (CPG) sector view online shoppin...

Challenges faced by blue-collar worke...

Blue-collar individuals are notably underrepresented in top positions within the artistic sectors...

Seventy percent of British individual...

Seventy percent of consumers in the UK expressed skepticism regarding the authenticity of nudge m...

Living room TV viewing drives highest...

According to recent research examining the impact of context on advertising effectiveness, TV scr...

Females lead in participation and cre...

Young women are increasingly leading the way in social media engagement, reshaping the digital la...