According to recent research examining the impact of context on advertising effectiveness, TV screens in the living room have the highest rate of advertising recall. The study revealed that television screens outperform smartphones, tablets, and computers in terms of recall rates by 60% and 34%, respectively.

Furthermore, the study identified crucial factors influencing the performance of in-home video advertising. It found that advertising viewed in a professional context is 44% more likely to be trusted and 34% more likely to be considered entertaining by viewers.

Moreover, the research indicates that appropriate in-home advertising strategies can amplify recall rates by up to 6.3 times. The living room emerges as the optimal location for effective advertising, surpassing other rooms in the house by 22% in terms of driving recall. Overall, the living room proves to be 176% more effective than the kitchen and 10% more effective than the bedroom in enhancing advertising recall.

The research also revealed that advertisement recall rose by 23% when viewed in a group setting, such as during television dramas, underscoring the impact of shared environments.

These findings emphasize that, despite a decline in broadcast advertising, television should remain a crucial component of advertisers’ strategies.