Domino’s new campaign by VCCP

Domino’s unveils its latest deal, the £4 lunch menu, through a spirited campaign. Two lively films capture the essence of this offer, showcasing people swapping high fives for “high fours” in celebration.

In “High Four – Wraps,” two protagonists navigate a bustling street, proudly displaying their £4 lunch wraps to the world. Meanwhile, “High Four – Pizza” follows a woman as she triumphantly returns to the office with her £4 pizza, spreading joy and satisfaction with high fours among her colleagues.