Winning Pitches from Last Week!

At Blinko UK, we take pride in celebrating exceptional pitches that lead to meaningful and impactful partnerships. This week, we’re spotlighting the outstanding agencies whose expertise and innovative vision have secured them exciting new clients. These collaborations promise to bring fresh perspectives and transformative campaigns to the table. Here’s a closer look at the partnerships making waves in the industry:

The Romans X PG Tips

PG Tips, one of the UK’s most iconic tea brands, has chosen The Romans to manage its social media, influencer marketing, and PR activities. This marks an exciting step forward for the brand, as it aims to stay relevant and connected with modern audiences while maintaining its traditional appeal.

The Romans, known for its innovative approach to PR and social campaigns, will focus on creating engaging content and campaigns that resonate with both loyal customers and new generations of tea drinkers. The goal is to reinforce PG Tips’ position as a household favorite while embracing a fresh and creative communication strategy.

Merkle EMEA X Santander

Merkle EMEA, part of the Dentsu group, has been selected by Santander to support the globalisation of its international growth platform for SMEs. This multi-year partnership will play a critical role in Santander’s efforts to enhance its services for small and medium-sized enterprises (SMEs), a sector vital to the global economy.

The collaboration will see Merkle leveraging its expertise in data-driven marketing and technology to create impactful solutions that help Santander connect more effectively with SMEs worldwide. This partnership aligns with Santander’s mission to empower businesses to expand their international reach, providing them with tailored tools and resources for success.

The Gate X Hargreaves Lansdown

Hargreaves Lansdown, the UK’s largest investment platform, has appointed The Gate as its new creative agency following a rigorous pitch process. With over 1.7 million clients and £135 billion in assets under administration, Hargreaves Lansdown is a major player in the financial services industry, and this partnership marks a significant milestone.

The Gate will work closely with Hargreaves Lansdown to develop compelling campaigns that highlight the platform’s wide range of financial services, from investment advice to retirement planning. The agency is set to play a pivotal role in strengthening the brand’s positioning as a trusted partner for individual investors and businesses alike.

December 19 X Elanco Animal Care

Elanco Animal Care, a global leader in animal health, has selected December 19 to oversee its global media planning and buying operations. This decision follows a unique pitch process exclusively involving independent agencies, showcasing Elanco’s commitment to fostering innovation and fresh thinking.

December 19 will be responsible for executing a comprehensive media strategy designed to amplify Elanco’s presence across key markets. The focus will be on promoting the company’s advanced solutions for animal health while building strong connections with veterinarians, pet owners, and livestock producers around the world.

At Blinko UK, we believe that these partnerships are not just about business growth but also about driving creativity, innovation, and meaningful engagement within the industry. We congratulate all the winning agencies and their clients and look forward to seeing the incredible results of their collaborations.

For more insights and updates, stay tuned to Blinko News!