At Blinko UK, we take pride in celebrating exceptional pitches that lead to meaningful and impactful partnerships. This week, we’re spotlighting the outstanding agencies whose expertise and innovative vision have secured them exciting new clients. We can’t wait to see the incredible work they’ll deliver.

McCann Content Studio X McCain

The food brand McCain UK has selected McCann Content Studios in Manchester as its new UK and Ireland social agency. McCann will be responsible for the management of the social channels, delivering campaigns for both the masterbrand and its product lines. The account was previously handled by We Are Social, which managed the brand’s social media strategy for the past three years.

Uncommon Creative Studio X Motorway

Used-car marketplace Motorway has appointed Uncommon Creative Studio to take on its creative account, following a competitive pitch process handled directly by the brand. The account was previously held by Wonderhood Studios.

Electric Glue X RM Williams Footwear

Australian luxury boot and clothing brand RM Williams has selected independent agency Electric Glue to handle its media buying and planning in the UK without a pitch. According to a recent report by the Financial Times, RM Williams is focusing on “Britain’s affluent regions” as part of its strategy to establish itself as a stronger international fashion brand. This expansion includes opening a new store in Marlow, Buckinghamshire, and another set to launch in Cambridge this December, adding to its flagship location on New Bond Street, London. The brand has also strengthened its partnerships with Selfridges and Harrods, ensuring its products are prominently featured in these iconic stores.

Publicis Media X SKY

Publicis Media has been officially appointed as Sky’s media planning and buying agency for the UK, Ireland, and DACH regions (Germany, Austria, and Switzerland), succeeding the incumbent EssenceMediacom. The new three-year contract will commence on 1 January 2025. The account encompasses media for Sky, Sky Broadband, Sky Sports, The Cloud, Sky AdSmart, and Now TV. This appointment marks a significant shift in Sky’s approach to its media strategy across key European markets.

Congratulations to all the winning teams!