In today’s dynamic advertising landscape, creativity is the key to cutting through the noise and making a lasting impression. This week, different campaigns — by Ark Agency, M&C Saatchi London, Uncommon Creative Studio, BBH London, Creative Players, T&PM, Leith, YOU agency, Ogilvy & Mather Group and Modern Citizens — have captured our attention with their bold ideas, clever storytelling, and unique approaches to audience engagement.

LÖFBERGS‘ “Feel the löf”

Swedish coffee brand Löfbergs has marked its move into the UK market with a campaign by Ark Agency. “Feel the Löf” launched on the 14th February in time for Valentine’s Day and aims to reignite Britain’s love affair with coffee. The sensory 30-second ad dives into the world of coffee-making with extreme close-ups of coffee beans and ASMR-style audio. It will be broadcast on media.

NHS ENGLAND‘S “That feeling” 

Created by M&C Saatchi UK, NHS England has released its first national campaign encouraging women to go to breast screenings. “That feeling” targets women between the ages of 50 and 71, with an additional focus on those between 50 and 53 who are receiving their first breast-screening invitation; women are invited for a screening within three years of their fiftieth birthday. The 40-second film focuses on the relief people feel when removing their bra after a long day. The spot shows women of different ages, body types and ethnicities enjoying the feeling of whipping their bras off. It compares the feeling of taking off the garment to the reassurance and sense of control women feel after attending a breast screening.

British Airways‘ “Love Departed”

“Love departed”, created by Uncommon Creative Studio, centres on a 90-second film. The spot depicts a young man dashing through London City Airport clutching a bouquet of flowers in a desperate attempt to catch his departing girlfriend, Becca, at her gate and confess his love. Unfortunately, he arrives moments too late, as her plane has already taken off. The poignant scene concludes with the tagline: “London’s fastest airport waits for no one. Fly British Airways from London City Airport.”

Tesco‘s “30 years of Clubcard”

“30 years of Clubcard”, created by Bartle Bogle Hegarty, centres on a 90-second film, portraying one couple reaping the rewards of using Clubcard, having signed up in 1995, while the other pair decline the offer. Tesco is celebrating the 30th anniversary of its Clubcard scheme with a nostalgia-led campaign that follows two couples over three decades. Over the years, the latter couple looks on with frustration as the the pair who opted in to the Clubcard scheme receive a variety of benefits, such as discounts on groceries and savings on holidays.

Tag Heuer‘s “We are back”

Swiss luxury watch brand Tag Heuer has launched a campaign to mark its partnership with Formula One as its official timekeeper.  The campaign features the brand’s “We are back” slogan on different executions across London, as well as a hero film with an appearance from racing driver and presenter Naomi Schiff. Creative was handled by Creative Players and media by Publicis Luxe.  The 30-second film opens with a landscape shot of London, cutting to Schiff holding a newspaper entitled Track Times. The front page of the paper reads: “We are back.”

Natwest‘s “Taking action and growing your money confidence feels good with NatWest”

Created by T&Pm, NatWest has unveiled a campaign aiming to celebrate young people’s side hustles and growing their confidence with finances. The ad aims to promote NatWest’s tools, designed to help young people form positive money habits such as NatWest Thrive. The spot was directed by Molly Burdett through Spindle, and created by Ross Nance, Josh Markey and Kat Nowotny.

Lynx‘s “Basket”, “Boxing” and “Cinema”

Created by Lola MullenLowe, Lynx has released three micro-ads to launch its fragrance designed for intimate areas. “Basket” opens with a basketball player spraying the inside of his underwear with the scent. When he goes to shoot a basket, he gets some unwanted attention from a fellow player mid-dunk. “Cinema” depicts a man spraying his behind with Lynx, and when he squeezes past people sitting in his row at the cinema, a woman is caught off guard by the delicious scent. The third spot, “Boxing,” features a boxer spraying his feet with the fragrance. When he knocks out his opponent, the collapsed boxer takes a liking to his feet.

Scottish Government‘s “Keep your mind on the road”

Created by Leith, the Scottish Government has launched a road safety campaign highlighting the dangers of distraction for all road users, particularly drivers. “Keep your mind on the road”, created by Leith, features a series of images, digital assets, 30-second radio ads, and a 30-second film. Directed by Jim Weedon through Planet Shine, the film depicts a seemingly quiet road where a pedestrian pushing a stroller and a van driver are lost in thought. Both narrowly avoid an accident as they snap back to awareness.

P&G‘s “Fun mums”, “Beans Wayne”, “I don’t edit you”

The campaign was created by You Agency. Laundry detergent brand Daz has unveiled a series of vox pop-style ads highlighting that ‘fancy cleaning’ is for everyone featuring complimentary posh comic character Troy Hawke. The campaign includes five different 30 and 45-second skits showing Troy Hawke – a comic character created by Milo McCabe – bamboozling members of the public with elaborate compliments and pushing the cleaning capabilities of Daz.

Jameson‘s “Must be a Jameson”

Directed by Ninian Doff and created by Ogilvy, Jameson has released a campaign and experiential activation to celebrate St Patrick’s Day (17 March). The Irish whiskey brand has teamed up with Sky Sports to launch the latest “Must be a Jameson” spot, created by Ogilvy UK. The 30-second ad shows how the beverage can be enjoyed in a variety of situations, from catching up with friends at the pub to quenching the thirst of a buzzing crowd at a gig. The TV partnership will be live from 24 February to 14 April via Sky Sports, as well as video-on-demand, including ITV, Channel 4 and Prime Video, and online video (YouTube).

Persil‘s “Every stain should be part of the game”

Created by MullenLowe, this campaign calls out the double standard in sports, where blood stains from injuries obtained while playing the game may become badges of honour, while period stains can be met with embarrassment. Its aim is to empower the next generation of girls to play sports without fear of stains. The campaign line-up includes Arsenal Women’s Football Club captain Kim Little, and players Beth Mead, Leah Williamson and Katie McCabe.

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