In today’s dynamic advertising landscape, creativity is the key to cutting through the noise and making a lasting impression. This week, different campaigns — by Mother London, Magna, VMLY & R, Abbott Laboratories, St.Jules, Adam&EVEDDB, AMV BBDO and Leo Burnett — have captured our attention with their bold ideas, clever storytelling, and unique approaches to audience engagement.

KFC‘s “When you see double, double down”

Created by Mother London,KFC has launched a campaign showing people who “see double” in everyday objects, imagining them as its Zinger Double Down bunless burger. The campaign showcases how “true believers can’t help but see the thing they love in everything”. It follows on from the brand platform “Believe in chicken”, which launched last year, and features a series of 10-second spots, directed by Chris Boyle through Private Island, paired with a hypnotic soundtrack. It will be broadcast on the media TV, Outdoor, Social Media and Internet.

Beats Electronics‘ “The new Powerbeats Pro 2 with Heart Rate Monitoring for workouts”

Beats has released a campaign starring athletes LeBron James, Lionel Messi and Shohei Ohtani to highlight the launch of Powerbeats Pro 2 headphones. Created by Translation, “Listen to your heart” hinges on the Powerbeats Pro 2’s heart rate monitoring feature and was directed by Julien & Quentin through Magna Studios.The two-minute film features narration by rapper RZA, who plays The Heart. This campaign will be broadcast on the Social Media and Internet.

HSBC Bank‘s “Everything’s premier – Piccadilly”

Created by VML UK, HSBC UK has unveiled a campaign promoting its premium banking offering. Media placements for the campaign include an immersive 3D creative at Piccadilly Lights, showcasing the brand’s premium services across health, wealth, travel, and international banking.  The work appears through a projection at City Hall and across London buses that are wrapped in black “Premier” creative, and is taking over some key London stations and commuter locations. This campaign will be broadcast on the media Outdoor, Social Media, Internet, Radio and press.

Uber Technologies Inc’s “When you’ve done enough, Ubert Eats”

Created by Mother London, the ad is the first in a series showcasing how people embrace their downtime. Uber Eats has unveiled its latest brand platform “When you’ve done enough, Uber Eats” with a 60-second film starring actor Javier Bardem as an evil supervillain. The spot was directed by David Shane through O Positive. The integrated campaign launched on 3 February across the UK. It will run across TV, out of home, digital, social and PR.

Whiskas‘ “Purradise”

Whiskas is continuing its mission to get felines purring more with a new global campaign that takes cats to six versions of “Purradise”, from Gravy Lake to Mount Crunch. Created by Abbott Mead Vickers BBDO and part of Whiskas’ ongoing “Purr more” brand platform, the multimedia campaign comprises 20-, 15-, 10- and six-second social ads, while radio spots will “transport listeners to a bustling train station, where a magical announcement heralds the imminent departure of the Whiskas Express to purradise”.

Dollar Shave Club‘s “The club”

Shaving subscription service Dollar Shave Club has launched a campaign under a new creative platform “The club”. The campaign was made by by St Jules, a creative studio launched last year by creative directors Matt Knapp and John Downing. It is led by a 45-second film presenting the Dollar Shave Club as if it were an actual place.

Evelyn‘s “CALM Missed Birthdays Campaign“

Campaign Against Living Miserably has launched the second phase of its “Missed birthdays” platform, which spotlights the realities of youth suicide. Created by Adam & Eve/DDB in partnership with the Iceland Foods Charitable Foundation, the second phase features a two-minute film following the life of a young girl called Evelyn. The film is made up of home videos from her childhood, opening with footage of her mother bringing her home from the hospital.

McDonald’s Restaurants Limited‘s “The Gherkin Transfer“

McDonald’s has launched a new brand platform celebrating universal fan behaviours. Created by Leo Burnett UK, “Only at McDonald’s” features three 20-second films as well as social media, radio, press and out-of-home assets. “The gherkin transfer” captures someone giving their gherkins to their partner mid-conversation

McDonald’s Restaurants Limited‘s “Fries Eyes“

McDonald’s has launched a new brand platform celebrating universal fan behaviours. Created by Leo Burnett UK, “Only at McDonald’s” features three 20-second films as well as social media, radio, press and out-of-home assets. “Fries eyes” depicts the irresistible need to to steal someone else’s fries.

McDonald’s Restaurants Limited‘s “Order like Stormzy“

McDonald’s has teamed up with rapper Stormzy to celebrate people’s go-to orders at the fast-food restaurant. Created by Leo Burnett, “Order like Stormzy” comes as McDonald’s invites diners to order Stormzy’s meal: nine McNuggets, fries, Sprite, an Oreo McFlurry and BBQ sauce. The two-minute film opens with the musician strolling into a McDonald’s and ordering his meal. When another customer overhears the order, the South London tones of Stormzy’s voice come from their mouth as they order the same thing.

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