In today’s dynamic advertising landscape, creativity is the key to cutting through the noise and making a lasting impression. This week different campaigns — Leo Burnett UK, Uncommon Creative Studio, Adam&Eve Studios and Mother London — have captured our attention with their bold ideas, clever storytelling, and unique approaches to audience engagement.

Tui “Tui Rooms“- “Luggage“- “Kids Club“

Created by Leo Burnett UK, TUI has released three different campaigns: “Packed differently” features three 30-second films following Happy Bag as it interacts with other characters and showcases the benefits of TUI’s package holidays. “Luggage” highlights TUI’s standard 20kg luggage allowance for package holidays with TUI flights. Finally “Kids clubs” depicts the children’s activities on offer at TUI kids clubs.

Motorway Online LTD – “It’s not magic. It’s Motorway“

Created by Uncommon Creative Studio, “It’s not magic, it’s Motorway” illustrates how Motorway’s smart technology makes the experience of selling a car so smooth, it feels like magic.
A 30-second film shows a man standing in his front garden, watching what appears to be his car levitating on a magical, multicoloured cloud of sparkles.

Puma UK LTD – “Go wild“

Puma has released what it claims is its biggest global campaign to date, encouraging people to unleash their wild energy through sport. Created by Adam & Eve/DDB, “Go wild” kicks off with a hero film targeted at runners, featuring everyday people rather than athletes and celebrities.

Marks & Spencer – “Spring 2025 | M&S CLOTHING & HOME“

Marks & Spencer Clothing and Home has launched the first part of its two-phase seasonal campaign showcasing its spring collection. The campaign titled “Love that” was created by Mother London. It is led by a 30-second film directed by Fleur Fortune through Iconoclast. It highlights the “simple magic of compliment”, and features different scenarios of women appreciating each other’s style.

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