TikTok‘s new campaign showcases how users can explore a wide array of content on the app. The 40-second TV commercial follows a man’s journey from searching for neck stretches to adopting a home workout routine and eventually taking up running. Additionally, a series of out-of-home advertisements demonstrate how TikTok can inspire users to pursue fun hobbies and experiment with new recipes. Directed by the agency Lucky Generals, the campaign highlights the platform’s ability to spark creativity and encourage diverse interests.