Pot Noodle’s Censored Campaign: Addressing Viewer Concerns Over ‘Slurping’ Ad
In response to the strongly negative reactions to its original “Nothing Satisfies Like a Pot Noodle” ad, the ready-to-eat snack brand has released a ‘censored’ version.
The initial spot featured a woman loudly enjoying a Pot Noodle in her office kitchen, resulting in widespread public disgust. In response to the criticism, creative agency Adam&EveDDB has produced edited versions where the ‘offensive’ slurping sound is replaced with alternative sounds such as a baby’s laughter, beatboxing, a cat meowing, and enthusiastic South American football commentary.
The move aims to address the public backlash and cater to different preferences.
The initial ad, featuring a woman loudly slurping a Pot Noodle, drew criticism and negative reactions from the public. In an attempt to address the concerns and offer an “olive branch” to offended individuals, Pot Noodle, in collaboration with Adam&EveDDB, has introduced over 50 different audio versions of the ad.
Lena Portchmouth, Pot Noodle Marketing Manager, acknowledges the divisiveness of the original campaign and hopes the new versions will be more satisfying for viewers. The ‘apology’ campaign will be featured on TV, online, social media, radio, and press platforms. Adam&EveDDB Creative Director Mark Shanley expresses the agency’s intention to celebrate the satisfaction of eating Pot Noodle without causing offense.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
08/03/2024
