“Little Changes Change Everything”: National Highways Encourages Safer Motorway Driving
National Highways is launching a new campaign, “Little Changes Change Everything,” to encourage safer and more enjoyable motorway trips. Developed by FCB London, the initiative aims to inspire drivers to adopt considerate behavior, emphasizing actions like avoiding tailgating and lane hogging. The 30-second spot and nationwide out-of-home assets will be part of the government agency’s broader effort to promote behavioral change on the motorways. National Highways’ Head of Marketing and Events, Alison Holliday, emphasizes the importance of fostering safer driving habits.
National Highways’ “Little Changes Change Everything” campaign focuses on promoting safer and less stressful motorway journeys through simple adjustments in driving behavior. The hero creative emphasizes sticking to the left-hand lane unless overtaking and adhering to the two-second rule. Media planning and buying are managed by Wavemaker and OmniGOV at Manning Gottlieb. The campaign, spanning TV, audio, out-of-home, and social channels, will run until March 31. FCB London Chief Creative Officer Owen Lee highlights the campaign’s narrative, illustrating how a driver named Darren empowers himself to enhance the motorway driving experience for everyone.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
13/03/2024
