Greggs has selected That Lot, a member of The Weber Shandwick Collective, to be its social media agency.
Greggs, the renowned bakery chain, has chosen That Lot, a component of The Weber Shandwick Collective, to serve as its social media agency, following a competitive selection process managed by AAR. That Lot’s mission will include reaching new audiences and fostering a dedicated community of “super fans” across various social media platforms, utilizing social-first content to achieve these goals. This collaboration aims to further cement Greggs’ influence within British culture.
Fiona Mills, Greggs’ brand communications lead, emphasized the crucial role of social media in building the brand’s unique presence within British culture and highlighted the company’s ambitious creative goals for the year. She stressed the importance of partnering with a team that not only shares Greggs’ cultural values but also deeply understands the brand.
That Lot is set to craft engaging activations and partnerships across Greggs’ existing social media channels and explore opportunities on new platforms. Dylan Davenport, executive vice-president of That Lot, expressed enthusiasm for the partnership, noting the shared commitment to innovation, cultural impact, and creativity between That Lot and Greggs. He anticipates a dynamic and unconventional year ahead for their collaboration.
Greggs has a history of engaging and innovative customer experiences, such as launching a clothing line with Primark, offering candlelit Valentine’s Day dinners, and creating “Nappuccino” sleeping pods in London. Additionally, Greggs partnered with Drummond Central on the “Available everywhere. Enjoyed anywhere” campaign, showcasing the brand’s ubiquity through out-of-home advertising, further demonstrating its creative approach to brand promotion and customer engagement.
Blinko News - http://blinko-news.com
08/03/2024
