A series of vignettes show the different ways a range of people use Ikea products in their homes.

One scene shows an older man enjoying a video game, another scene features children pushing their toys around a house in a box and a further vignette focuses on a parent and child practising karate.

The work rests on research by the retailer that found that 60% of people feel positive about their current life at home but 40% are concerned about household finances and disposable income.

It was directed by Filip Nilsson through Craft Spain.