BBH New creativity for Burger King – Driving (thru the) Home (of the Whopper) for Christmas
Burger King has put a unique spin on the Christmas classic “Driving Home for Christmas” in a new 1980s-style music video created by BBH London. The lyrics of the song have been changed to direct people to 21 Burger King Drive Thru locations across UK motorways. The song is performed by a sat-nav system, showcased in a studio setting with Christmas decorations, reminiscent of traditional Christmas hits. Additionally, the tune has been adapted for local radio ads targeting listeners with specific drive thru destinations. Directed by Yannick Hausler and Joe Azad through Black Sheep Studios, the video was written by Charlie Pendarves and Marc Rayson, and art directed by Chloe Stephenson and Callum Prior. The marketing campaign also includes out-of-home advertisements featuring the protagonist of the song enjoying a Whopper at a Burger King location.
Blinko News - http://blinko-news.com
20/03/2024