Amazon Launches Pan-European Campaign ‘The Grit’ to Celebrate Women’s Football Passion
Amazon launches pan-European campaign ‘The Grit’ to promote women’s football and its new Women’s Football Store. The campaign features real players and highlights passion, camaraderie, and tenacity in the sport. Directed by Molly Manning Walker and set to the soundtrack ‘Sweet Old Fashioned Girl’ by Teresa Brewer, the ad showcases energetic cuts of gameplay. It will air across various platforms until the end of May, including primetime slots during key sporting events like the 6 Nations and the FA quarter final.
Laura Downey, Amazon EU’s head of brand, expresses pride in the company’s partnership with UEFA Women’s Football and its commitment to promoting the sport. The campaign celebrates the players who make the game what it is and aims to support customers with the launch of the Women’s Football Store. Adam&eve DDB’s CCO, Rick Brim, applauds the campaign for showcasing women’s football with confidence and highlights the range of Amazon products available. Director Molly Manning Walker, a passionate football player, emphasizes the importance of authenticity in representing women’s football on screen.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
12/03/2024
