The film follows two farmers who delight in collecting chocolate Easter eggs from their chicken coops. Each hen house is designed in the specific style of a different brand, including Bounty, Mini Eggs, Maltesers, Terry’s, Crunchie and the white chocolate Creme Egg, which is exclusive to Asda.

The film ends with the line: ‘’Come for the eggs, stay for the hot cross buns, as tasty as M&S.’’

Daisy Bard and Orla O’Conner created the campaign. Steve Reeves directed it through Another Film Company.