At Blinko, we’re thrilled to highlight last week’s impressive new collaborations, where hard work and creativity will shape the future of these brands. Here’s a closer look at the teams that embraced the challenge and secured remarkable wins!

House 337 has been chosen by the activewear retailer Sweaty Betty to create the first global brand campaign. House 337 has the remit of building awareness of the brand in the UK and several international markets, including the US, with a campaign set to launch in early 2025. There is no direct incumbent and Sweaty Betty is not working with a creative agency on a retained basis.

We Are Soical has been selected as the global social media agency of record for Carlsberg Group. The agency will work with Carlsberg Group across strategy and creative campaign development, as well as social-first content production through We Are Social Studios. Carlsberg’s brands include Tuborg, Somersby and 1664 Blanc, with campaigns across a range of global markets.

TMW has been reappointed by The King’s Trust as its digital marketing agency. TMW (previously TMW Unlimited) was the incumbent on the account, having won it in 2022 for The Prince’s Trust. The youth charity was renamed after the coronation of King Charles III in May 2023. The agency will hold the contract for at least another two years. Adding to its original scope of youth marketing, TMW’s remit also includes digital marketing for fundraising, focusing on events such as Palace to Palace, a Buckingham Palace to Windsor Castle cycling event.

Double victory for Democracy PR! Democracy PR wins PR, social and influencer duties for Flymo and Gardena, both part of the Husqvarna Group. Their responsibility includes managing proactive and reactive public relations, influencer-led campaigns, and social content creation.

Congrats to all the winners!

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