Cotton Traders has chosen TBWA\MCR as its new creative agency after a competitive pitch process. TBWA\MCR impressed with its understanding of Cotton Traders’ brand and its vision for a fresh approach. The agency will develop a brand campaign aimed at repositioning Cotton Traders and attracting a younger audience. The campaign will span TV and social media platforms and is scheduled for an early launch next year. UM Birmingham continues to manage Cotton Traders’ media account.