KFC UK and Ireland has selected Uncovered to manage its social media account, following a competitive pitch. Uncovered will collaborate closely with KFC’s in-house team to enhance the brand’s social media presence and drive brand recognition. Chris Cookson, co-founder of Uncovered, expressed excitement about leveraging social media to elevate KFC’s cultural impact. Meanwhile, Mother London handles KFC’s creative account and Mindshare manages media planning and buying. Kate Wall, marketing director at KFC UK and Ireland, praised Uncovered’s content strategy for its potential to enhance the brand’s social media visibility. Recent campaigns by KFC include “Lunch with no finger lickin’ required” and a promotion highlighting the Tower Burger.