“Now we elevate this concept with a new leadership team and a dedication to crafting relationships grounded in innovative ideas that foster lasting value exchanges between consumers and our clients’ brands.”

Alongside Wertime, Roberto Fara will assume an expanded role as the global creative experience leader for Ogilvy One, while retaining his position as chief creative officer of Ogilvy Spain. They will be joined by Rajesh Midha (NoAm), Clare Lawson (EMEA and chief client officer), Ab Gaur (APAC & CEO of Verticurl), Mauro Caggiano (LATAM), Jason Davey (AUNZ), Ravi Pal (CTO), and Nate McNabb (global partnerships).

Wertime emphasized, “In recent years, companies heavily invested in technology, yet that alone isn’t the solution. In today’s hyper-competitive market, brands must cultivate relationships that differentiate and resonate with consumers. This is where the exponential power of creativity becomes crucial.”

“Today’s consumers actively choose how they engage with brands, from initial discovery to final purchase, exerting more influence over the relationship.”