Seventy percent of British individuals don’t trust brands using nudge tactics
Seventy percent of consumers in the UK expressed skepticism regarding the authenticity of nudge marketing and high-pressure sales strategies, such as countdown timers and ‘last chance to buy’ alerts.
Moreover, over two-thirds of respondents (67%) perceive nudge tactics as deceptive.
Similarly, 65% actively avoid brands employing such methods, while nearly four in ten (39%) expressed a preference to never encounter them again.
Regarding their sentiments towards nudge sales tactics, 39% of participants reported feeling frustrated, 22% felt deceived, and 13% felt anxious.
There exists a substantial distinction between disseminating beneficial offers, promotions, and reminders, and then exerting unwarranted coercion.
It’s imperative for brands to heed what customers wish to perceive and when, sans applying undue pressure. This implies companies are more apt to succeed on the initial attempt, obviating the necessity for subsequent follow-ups.
Blinko News2 UK - https://blinkogroup.com/it/home-italiano/
18/03/2024
