VCCP’s Faith Unveils AI Tools for O2’s Bubl Brand Makeover
Creative agency Faith, part of VCCP, introduces two AI tools for O2’s brand character Bubl. The first, ‘Bubl Generator,’ utilizes generative AI to create diverse imagery for Bubl based on simple prompts, facilitating its use across various scenarios. The second tool, ‘The Copy Checker,’ helps O2 copywriters maintain the brand’s tone-of-voice by providing feedback and suggestions for the entered text. The agency emphasizes transparency, fact-checking, compliance, and ethical use when leveraging these AI tools.
Virgin Media O2, in collaboration with creative agency Faith, unveils two AI tools, the ‘Bubl Generator’ and ‘The Copy Checker,’ as outcomes of its Gen-AI explorations. The tools aim to provide consistent, high-quality brand assets and copy at speed, allowing for more efficient marketing processes. VCCP emphasizes the importance of retaining creative control and brand identity when using AI tools in the production of assets. The AI models are designed to understand O2’s brand guidelines, ensuring consistency and effective implementation within budget and time constraints.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
13/03/2024
