4Creative’s Managing Director, Katie Jackson, Appointed Interim CMO for Channel 4
Channel 4 has appointed Katie Jackson, the managing director of 4Creative, as its interim Chief Marketing Officer following the imminent departure of Zaid Al-Qassab at the end of this month. Jackson, who assumed the role on March 4, will report to Channel 4’s CEO, Alex Mahon. The broadcaster is currently in the process of recruiting a permanent CMO. Zaid Al-Qassab, who announced his departure in January amid organizational changes at Channel 4, is set to join creative agency M&C Saatchi as its new Chief Executive.
Upon being appointed as M&C Saatchi’s new CEO last month, Zaid Al-Qassab expressed his admiration for the agency’s creativity and industry-leading work. He sees a unique growth opportunity for M&C Saatchi by capitalizing on its combination of advertising and specialist marketing services, along with its focus on creative solutions and an agile, global, integrated offer. In the interim, 4Creative’s Executive Creative Director, Lynset Atkin, will lead the in-house agency in collaboration with Director of Production, Miketta Lane.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
13/03/2024
