Barnardo’s Unveils Poignant Ad Spot on UK Child Poverty Crisis
The heart-wrenching film “Mollusc” from children’s charity Barnardo’s sheds light on the pressing issue of child poverty in the UK, portraying a young girl withdrawing into herself like a sea snail to depict the isolating effects poverty can have on children. With over a quarter of children in the UK affected by poverty, the film serves as a poignant call to action for supporting organizations like Barnardo’s in their mission to help vulnerable youth thrive.
The film “Mollusc” by children’s charity Barnardo’s, directed by DOM&NIC through Outsider Films, addresses the child poverty crisis in the UK. The heart-wrenching portrayal of a young girl retreating into a sea snail-like shell emphasizes the isolating effects of poverty on children’s educational and social development. Created in collaboration with Barnardo’s Cost of Living Fund team, the film aims to authentically represent the experiences of families supported by the charity. Set to Bill Ryder’s ‘Don’t Be Scared, I Love You,’ the clip will be broadcasted on TV and social media.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
12/03/2024
