Furniture brand Snug is launching its inaugural out-of-home campaign in London, emphasizing its diverse range of sofa styles and designs. Created by creative agency Krow, the campaign encourages customers not to compromise on their ideal sofa, even in space-limited situations. Humorous vignettes, such as “Fighting to get a sofa through your door? We come in pieces” and “The estate agent called your flat ‘cosy.’ We call it Snug,” target Londoners with limited space. Snug’s Head of Brand, Lauren Hannifan, describes the campaign as a creative and exciting collaboration with krow Group.