Peachaus Unveils ‘Naked Talks’ Campaign Empowering Women to Overcome Adversity

Peachaus, a sustainable lifestyle brand, has launched a campaign film called ‘Naked Talks’ to empower women and promote its latest collection. Created by the agency Dude, the film portrays women overcoming their fear of public speaking by delivering talks to an audience in underwear. The campaign aims to embody Peachaus’ core values of supporting women to feel comfortable in their skin and encouraging authenticity. The founder, Gillian Riddley Whittle, highlights the campaign’s focus on demonstrating the courage to be oneself.

The campaign film, “Naked Talks,” by Peachaus aims to encourage women to find their comfort zone, fostering confidence and authenticity. The film, developed by Dude, portrays women overcoming public speaking fears by giving talks to an audience in underwear. The creative reflects Peachaus’ core values of empowering women to feel at ease in their skin. Media for the campaign, managed by GoodNet, will be featured on social media, digital fashion and lifestyle channels, and brand-owned channels, coinciding with the opening of Peachaus’ first physical store in London’s Seven Dials area. Dude creative Vic D’Andrea emphasizes the unique nature of the campaign and its lighthearted approach to conveying an important message.