Foodhub’s cheeky ad campaign, filled with playful sexual innuendos, has proven successful, leading to a 10% increase in positive orders since its debut in December.

Despite the initial risk and skepticism, CEO Ardian Mula is pleased with the unconventional marketing approach, noting the positive impact on internal morale. The campaign, developed in collaboration with Norwich-based JMS-Group, had a modest £35,000 production budget and received a £165,000 investment for a three-month campaign across the Sky portfolio. Foodhub plans to continue pushing marketing boundaries to engage its newfound customer base.