Lovehoney’s Cheeky Billboard Declares UK as ‘Nation of Doggy Lovers’ at Crufts
Lovehoney has erected a cheeky billboard outside the National Exhibition Centre in Birmingham, celebrating the UK as a “nation of doggy lovers” in conjunction with the Crufts dog show.
The billboard features the words “We’re a nation of doggy lovers” against a green background with the Lovehoney logo. A closer look reveals an animated representation of the phrase, with the second “g” humorously mounting the first. The playful billboard, while tongue-in-cheek, reflects a 2023 survey indicating that doggy style is a preferred position for 38% of respondents. Lovehoney notes a 33% increase in sales of leads and collars, suggesting that people are preparing for Crufts in their own way.
The animated billboard humorously depicts the phrase, emphasizing Lovehoney’s commitment to sexual wellness, positivity, and pleasure. A Lovehoney spokesperson expressed delight in revealing Britain’s preference during Crufts, declaring “doggy” as the “best in show.”
This follows previous bold campaigns by Lovehoney, including a Christmas 2023 campaign focused on the Big O and a controversial ad referencing Prince Harry’s memoir Spare. The latest billboard aims to grab public attention while aligning with the brand’s playful and provocative approach.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
11/03/2024
