BT’s Assurance to Businesses: ‘We’ve Got Your Back’ in New Adam&EveDDB Campaign
Creative agency Adam&EveDDB has launched a new brand platform for BT Group called ‘We’ve Got Your Back’, emphasizing the company’s support for businesses in the digital realm. This marks the agency’s debut work for BT Group’s B2B account, focusing on showcasing how the telecoms giant aids various businesses.
The campaign, spanning TV, Meta, TikTok, digital out-of-home, print, and digital display, highlights BT as a reliable partner for UK businesses, providing confidence through dependable connectivity. Brand and Marketing Director Helen Whetton emphasizes the importance of connectivity in commerce and BT’s role as a challenger in the evolving brand story.
The new brand platform, “We’ve Got Your Back,” created by creative agency Adam&EveDDB for BT Group, aims to highlight the company’s support for businesses in the digital landscape.
The campaign, launching on March 8 and directed by BAFTA-nominated director Raine Allen Miller, will run for six weeks across various platforms. BT is positioned as a reliable partner, offering resilience, stability, and security to help businesses navigate present challenges and those that may arise in the future.
Adam&EveDDB CEO Miranda Hipwell emphasizes BT’s long history of innovation and its role in supporting modern businesses through connectivity.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
11/03/2024
