“This exhibition was conceived with the needs of blind and partially sighted individuals in mind, aiming to present imagery and their accompanying narratives in a fresh and inclusive manner. Leveraging Canon’s advanced printing technology, we aspire for every visitor to forge a deeper emotional connection with the stories and sentiments encapsulated in the visuals,” stated Pete Morris, Senior Manager for Brand and Sponsorship at Canon EMEA.

VML collaborated closely with RNIB and Canon to ensure that every aspect of the campaign adheres to accessibility standards, spanning from the website and video descriptions to the exhibition experience itself.

The exhibition will showcase works by esteemed photographers Brent Stirton, a multi-award-winning South African photojournalist, and Sebastião Salgado, a renowned Brazilian photojournalist.

San Sharma, Creative Director at VML UK, remarked, “World Unseen revolutionizes the accessibility and immersive nature of photography for all individuals. In doing so, it reshapes the understanding of the visual impairment journey for sighted individuals.”