Birds Eye has recently elevated its partnership with Elvis, entrusting the agency to spearhead campaigns for its UK brands. This appointment builds upon a five-year relationship, during which Elvis served as Birds Eye’s below-the-line agency, handling tasks such as digital and social marketing. This decision aligns with a broader reorganization within Nomad Foods, Birds Eye’s parent company, aimed at restructuring its agency collaborations. As part of this reorganization, PR agency Cirkle will now manage social media tasks in addition to its PR duties, aiming to enhance integration between PR and social strategies across all brands.

Nomad Foods has clarified that this new arrangement with Elvis will not affect its ongoing relationship with McCann London, which continues to hold pan-European responsibilities for the Birds Eye Iglo Findus portfolio. Kate Narbrough, Brand Director at Nomad Foods, highlighted that while Elvis will focus on local UK campaigns, McCann London will maintain its role in broader, pan-European initiatives.