Dunelm’s Spring Serenade: Grease-Inspired Campaign Strikes a Chord with Homeware Shoppers
Homeware retailer Dunelm is set to launch a spring/summer campaign inspired by Grease, aiming to position its offerings as ‘the one that you want’ as warmer months approach.
The 30-second ad, created by Creature London, highlights Dunelm’s wide range of home furniture, including dining sets, kitchenware, curtains, armchairs, and bedding. Media planning, handled by Goodstuff, will distribute the campaign nationwide through TV, broadcaster video-on-demand, connected TV, radio, online, and social media channels.
Dunelm is launching a spring/summer campaign, inspired by Grease and directed by Vaughan Arnell, to position itself as the go-to destination for home furnishings. The campaign, part of the Dunelm Home of Homes platform, showcases a variety of customers finding the perfect Dunelm items to enhance their living spaces.
Sean McGinty, Dunelm’s Marketing Director, aims to bring joy to UK homes with the campaign, emphasizing the retailer’s comprehensive home furnishing offerings. Creature Creative Director Josh Dando highlights the broader focus of the campaign, capturing various household scenarios set to the iconic track ‘You’re the one that I want’.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
08/03/2024
