Hilton’s Playful Post-Brits Move: Giant ‘Do Not Disturb’ Sign Takes Center Stage in Fake OOH Display

Hilton Park Lane embraces the creative potential of fake Out-of-Home (FOOH) advertisements, displaying a massive ‘Do Not Disturb’ sign on its social feed the day after the Brit Awards 2024. Crafted by TBWA/London to celebrate the Hilton-Brits partnership, the FOOH activations humorously acknowledge the need for quiet after the post-ceremony celebrations. In the lead-up to the awards, a giant Brits Award statue was also playfully featured donning a Hilton dressing gown. TBWA/London collaborated with Omnicom’s Coffee&TV to bring the FOOH concept to life, reinforcing Hilton’s longstanding commitment to supporting the music industry. The Brit Awards 2024 witnessed Raye making history with six wins.

Stijan Bastiaens, Hilton EMEA Marketing and Loyalty Vice President, emphasizes the brand’s commitment to supporting the music industry through partnerships like The Brit Awards. The faux Out-of-Home (FOOH) activations, created by TBWA/London, serve as bold expressions of Hilton’s dedication to cultural moments and Hilton Honors members. TBWA/London’s Executive Creative Director, Paul Jordan, highlights the significance of the Hilton X Brits partnership, describing it as a “big, disruptive idea” to celebrate the collaboration authentically. Jordan hints at more exciting plans in the pipeline from Hilton Honors.

Blinko News UK - https://blinko-news.com/it/chi-siamo/

07/03/2024