Emily Atack Champions Affirmative Consent in Bold Campaign
“Inbetweeners Star Emily Atack Leads ‘I’m Asking For It’ Campaign Pushing for Affirmative Consent Laws in the UK”
In this provocative campaign by Right To Equality, featuring actress Emily Atack, the focus is on changing consent laws to emphasize an affirmative “yes” for clarity. The initiative, part of a broader effort for legal shifts, urges Parliament to update the UK’s sexual offense laws, specifically advocating for affirmative consent. The campaign utilizes various media channels and was prompted by Atack’s 2023 documentary on online sexual harassment, aiming to raise awareness and influence legislative change. The project, supported by key partners, spans OOH, press, digital display, and social media, reaching diverse locations such as gyms, student unions, and accommodations.
The renewed call for affirmative consent stems from a survey revealing that 20% of UK adults still believe ‘no’ can be interpreted as ‘yes’ in sexual contexts. Further insights indicate that 68% think consent should be reaffirmed before each sexual activity, and only 13% find asking for consent awkward. Two-thirds believe changing the law to affirmative consent would boost successful rape prosecutions. Actress Emily Atack, who explores online harassment in her documentary, emphasizes the importance of consent in combatting sexual violence. Women in Law’s Dr. Charlotte Proudman supports affirmative consent, noting its potential to simplify and strengthen legal protection against sexual offenses.
Blinko News UK - https://blinko-news.com/it/chi-siamo/
06/03/2024
