Haribo new campaign

The latest installment of Haribo’s iconic ‘Kids’ Voices’ campaign, which is celebrating its tenth anniversary, takes viewers to the Scottish Highlands for a unique fishing adventure. In this new advertisement, created by the independent agency Quiet Storm, two rugged fishermen are depicted using Haribo sweets as bait in their quest for the perfect catch. This marks the 11th execution of the campaign since its inception in 2014, showcasing the enduring appeal and success of Quiet Storm’s original concept. The campaign’s continued popularity highlights its creative impact over the past decade, using the playful twist of adult situations voiced by children to engage audiences.

Haribo UK and Ireland’s marketing director, Phil Murphy, expressed excitement over the release of a new ‘Kids’ Voices’ advert, aiming to bring joy and happiness to consumers’ daily lives. Celebrating the ten-year run of the campaign, Murphy highlighted its unique ability to consistently delight audiences as a testament to its specialness and the pride Haribo feels in their work. The latest installment in the series is launching on TV and broadcaster video-on-demand, directed by Quiet Storm’s creative director Seb Jamous and executive creative director Trevor Robinson. Robinson remarked on the decade-long success of the ‘Kids’ Voices’ campaign, attributing its enduring appeal and strength to the solid foundation of its original insight and idea.